Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Ralph and Lauren are talking about the evolving world of TikTok commerce with two powerhouse guests from TikTok, Michelle Caglar and Jose Villalobos. They’re discussing the game-changing tools Smart Plus and GMV Max, breaking down how brands—whether they're TikTok Shop veterans or just getting started—can leverage automation, creative authenticity, and ROI-driven strategies to scale smarter, not harder. This episode is a must-listen for marketers looking to turn TikTok into their next big growth channel while keeping their campaigns efficient, creative, and downright profitable.Chapters00:00:00 – Where Algorithms Meet Ambition00:00:45 – Guest Stars: Michelle Caglar and Jose Villalobos00:03:25 – Behind the Hashtag: Stories That Sell00:07:30 – Affiliate Hustle: The Influencer Blueprint00:17:07 – Smart Ads, Smarter Results00:25:50 – Creative Automation: Ads That Think00:26:56 – GMV Max: ROI on Autopilot00:28:03 – Paid vs. Organic: The Traffic Tango00:29:14 – Performance, Perfected00:33:46 – Success Chronicles: L