Duct Tape Marketing

John sits down with Yaniv Masjedi, chief marketing officer at Nextiva. Masjedi has been with the company since its founding, and has played a part in its expansion from a cloud phone service to a unified and integrated platform for communications. He talks about the journey the company's taken over the years, and what the team has done to stay true to the essence of their core business as they grow their teams and provide new products and services.