The Rich Roll Podcast

You care about the planet, right? Of course you do. We're all concerned about global climate change, melting ice caps, fracking, the pollution of our oceans and all the many more issues we currently face that threaten Earth's long term sustainable health. As such, we do our best to be good planetary citizens. To keep our carbon footprint light, we eat local, recycle and compost. We opt for the bike and leave the hybrid car in the garage to reduce our fossil fuel dependance. We've swapped our lightbulbs for those new expensive ones that for whatever reason are supposed to be so much better. And here in California (and wherever we face drought) we limit our showers and curtail excess water usage. This is a very positive shift in consciousness. These are all great habits. So go ahead. It's OK to feel good about yourself. In fact, give yourself a pat on the back for being awesome. But what if I told you that all of our individual good citizenship efforts are just the tiniest drop in the bucket when compared to th