The Rich Roll Podcast

This week I'm going out on a limb. When the opportunity arose to sit down with Tucker Max, I admit to a little discomfort and trepidation. On the one, hand, I was genuinely honored he was interested in doing the show. On the other hand, I wasn't convinced he was the right fit for what I do. To be sure, Tucker Max is a high performing super-achiever. He is incredibly bright. He is insanely accomplished. And he has millions of fans the world over. Nominated to TIME magazine's “100 Most Influential List” of 2009, Tucker's first book I Hope They Serve Beer in Hell* was a #1 New York Times Bestseller, spent 5 years on the list and ultimately sold over 2 million copies. He followed it up with two more books, both of which were also New York Times Bestsellers. Perhaps most impressive? Tucker is one of only three writers — along with Malcolm Gladwell and Michael Lewis — to ever have three books on the New York Times Non-Fiction Bestseller List at the same time. Tucker Max is a publishing juggernaut. Irrespective of w