The Rich Roll Podcast

Admittedly, the tweet was inspired by a little low grade frustration at utterly failing to generate any mainstream national press interest whatsoever in our book The Plantpower Way, which had recently come out. A self-reminder that you can't push buttons and expect a pat on the back. Fast forward three months to today's publication of Vegans Go Glam in The New York Times (The New York Times!) — a very large profile on our family and the growing vegan scene in Los Angeles and New York deftly penned by Jeff Gordinier. It's a big article (like, really big) in perhaps the most respected mainstream publication on the planet (do I even need to say that?). It's also an article that has kicked up some dust, generating lively discussion around the global water cooler. So much discussion in fact, Vegans Go Glam is the #1 most e-mailed story on the entire New York Times website today. C'mon! Now, that is just insane. So what does it all mean? That's for you to decide, not me. But today Julie and I do our best to talk it