The Rich Roll Podcast

Who has time for ‘wellness'? I'm just trying to pay the bills. I would love to eat healthy, but I simply can't afford it. When it comes to great food – plant-based or otherwise — the common refrain is that its either too expensive, inconvenient or simply unavailable. Often it's all of the above. Although I often rebut several myths that swirl around these arguments, it’s undeniable that there is much truth in these assertions. Whole Foods has earned the moniker Whole Paycheck for a reason. If we want to truly redress our health care problems, we need to lay ruin to the elitism that so unfortunately undermines populist accessibility to optimal nutrition. In order to achieve this end, we must disrupt traditional supply chain methods. Combat special interests that entrench the status quo. Eliminate overpaid middle men. And leverage forward-thinking innovation to improve access, convenience and affordability to healthy food beyond the well healed for those who need it most — everyone. Gunnar Lovelace to the rescu