The Rich Roll Podcast

It's rare to find a pop culture icon as devoted to raising consciousness as the man they call Rush. Hip hop impresario, entrepreneur extraordinaire, devoted yogi and long-time meditation practitioner, Russell Simmons is truly one-of-a-kind — incredibly warm, always quick with a captivating story you won't soon forget and authentically committed to spreading awareness concerning important issues of our time — the horrors of animal agriculture, the declining state of human health (particularly in African American and lower socio-economic demographics) and the disastrous state of our planet’s dwindling environmental health. Most are familiar with Russell's background, but in case his name is new to you, let’s break it open. Alongside Rick Rubin, in 1984 Russell co-founded Def Jam Recordings and quickly established himself as a prominent, guiding force in the quickly growing cultural revolution that became hip hop. Championing its breakout stars, Def Jam became the label by signing the movement's ground-breaking