The Rich Roll Podcast

It's hard to imagine, but in 1985 — the year this week's guest co-founded America Online — only 3% of Americans were connected to the internet, online for an average of a measly one hour per week. It took a decade, many near-death experiences and back to the wall pivots, but under the leadership of Steve Case, AOL would go on to become the world’s largest and most valuable internet company, driving worldwide adoption of the medium that has literally transformed every aspect of modern day life. The story is legend. After AOL became the first internet company to go public, Bill Gates gave Steve a choice — sell his upstart to behemoth Microsoft or get crushed. Believing in himself, his team and the renegade idea of community over content, Steve decided to take his chances. David against Goliath, the odds were not in his favor. But not only did AOL survive, it went on to become the top performing stock of the 1990s. At its peak, nearly half the users in the United States used AOL to access the internet. When AOL'