The Rich Roll Podcast

7.5 billion people currently share this spinning blue planet we call Earth. By 2050, that number will escalate to 9.7 billion. By 2100? 11 billion. How can we possibly feed 11 billion people sustainably? To answer that question we must turn our gaze to the industrialization of animal agriculture. On the surface, what we commonly call factory farming appears incredibly efficient, creating massive economies of scale. But peer just below the surface and you'll discover a vast operation of mass suffering that is irreparably polluting the environment, eviscerating our dwindling natural resources and destroying human health to boot. Beyond wasteful. Utterly unsustainable. Indefensibly cruel. Ladies and gentlemen, our food system is in dire need of innovation. So let's talk about it. This week I sit down with Bruce Friedrich, a man who has devoted his life to reforming animal agriculture and innovating the future of food and food systems. Bruce is the executive director of The Good Food Institute and founding partne