The Rich Roll Podcast

“What is it all about? It’s about being healthier, happier, better to the animals, kinder to each other and the planet – and it all stems from what we’re putting into our bodies.” Marco Borges Last week, Beyoncé and Jay-Z made news across the world with a headline grabbing offer: take the plant-based pledge and you just might win concert tickets for life. When the most culturally significant and influential entertainment couple on the planet throws down like this, it’s a big deal. The tectonic plates of social culture shift. Conventional attitudes and habits around food change. And our social paradigm is nudged forward. So what's the story behind all this? The man behind this curtain isn't a musician. No, Marco Borges is a trainer and exercise physiologist. He's a family man and friend. He's the person who first inspired Jay-Z and Beyoncé to adopt a plant-based lifestyle. He's the entrepreneur that partnered up with the duo on 22-Days Nutrition. And he's the environmentalist who enlisted the global icons in