The Rich Roll Podcast

A true force of nature, today's guest needs little introduction. Meet Ingrid Newkirk. The original doyenne of animal activism, Ingrid is the legendary and infamous co-founder and president of People for the Ethical Treatment of Animals, a non-profit she personally shepherded into the largest animal rights organization in the world, currently boasting more than 6.5 million members and supporters. Under Ingrid's stewardship, PETA quite literally put animal welfare on the map. Operating under the principle that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way, PETA has a storied and often controversial history of exposing countless acts of gruesome and horrifying animal abuse, with it's media-savvy provocateur in chief grabbing headlines and creating significant awareness, policy changes and legal protections along the way. Named a top businessperson of the year by Forbes, Ingrid has been profiled in countless publications -- including twice by The New Yorker --