The Rich Roll Podcast

A recurring theme of this show is deconstructing peak performance. Over the years, I've shared the success equations of. Olympic champions, entrepreneurs, actors, artists and spiritual masters -- all roadmaps to better guide our collective trajectories. But failure is the crucible for wisdom. And the litmus test of character. What happens when you give every ounce of yourself to a creation, only to see it crumble?  Destruction can be our greatest teacher. How we move forward tells us who we are. After an epic public defeat, Doug Evans was confronted with this challenge. Not only did he survive, he emerged better for it. A serial health food entrepreneur, you may recall Doug as the Silicon Valley, juice-slinging mogul behind Juicero -- -- the infamous and futuristic wifi-connected, cold-press juicer start-up that raised $120 million from technology’s most high-powered VC’s before famously imploding in 2017.  What you may not know is that Doug has always been a natural food industry pioneer. He co-founded O.G.