The Rich Roll Podcast

Out of 743 riders on the World Tour, the highest tier of professional road cycling, only 5 are black. Today’s guest is devoted to changing that. I wouldn’t bet against him. Dubbed ‘the most important bike racer you don’t know’, Justin Williams is an 11-time U.S. National Champion and 14-time California State Road and Track Champion. A rare sprinting talent from the get go, Justin was already crushing criteriums across the state as a teen en route to becoming the Jr. Track National Champ and a member of the U.S. National Team. In 2009 he joined the coveted Trek Livestrong U23 Dev Team. A launchpad to the majors, Justin’s dream of competing on the World Tour was becoming real. However, despite Justin’s skyward trajectory and unbound potential, he quickly became disillusioned with the elitist aspect of the sport. Then he did the unthinkable: he quit.Departing Europe for home, he enrolled in college. Lived a civilian life. And let his bike collect cobwebs. For Justin, it seemed, cycling was over. However, Justin’