The Rich Roll Podcast

In a spark of creativity, cartoonist Matt Furie created an innocent, loving frog he named Pepe. What came next is so insane, it literally bent reality. Filmmakers Arthur Jones & Giorgio Angelini wanted to understand how this sweet and relatively obscure indie comic book character morphed into an infamous symbol of hate—and a meme that changed the world. The result is Feels Good Man—a filmmaking triumph and one of the best documentaries I’ve seen in years. Premiering at last year’s Sundance, where it picked up the U.S. Documentary Special Jury Award for Emerging Filmmaker, it’s the surreal story of Pepe The Frog. How it migrated across the internet, evolving into an unwitting avatar of chaos and a lever for radicalization. It’s about its creator Matt Furie’s efforts to reclaim his creation. And Pepe’s slow transmogrification back into a hieroglyph of positivity. But beneath the surface, Feels Good Man is about artistic agency. It’s about the journey from passivity to participation. A sociological excavation of