The Rich Roll Podcast

As the new year unfolds, resolutions often falter, particularly those related to food habits. Acknowledge this truth with gravitas—most diets fail most of the time. Neuroscientist Dr. Jud Brewer challenges conventional weight loss wisdom, exposing the myth of willpower from a neuroscience perspective. In his third podcast appearance (RRP episodes 471 and 586), Dr. Brewer, Brown University’s Mindfulness Center director and School of Public Health and Psychiatry professor, delves into his latest book, The Hunger Habit. Drawing on two decades with thousands of patients, he advocates attention, mindfulness, and curiosity for healthier choices. Evolutionarily, our brains, seeking certainty, create habit loops with triggers, behaviors, and results. The reinforcing dopamine spritz forms a stubbornly resistant, recalcitrant loop. Dr. Brewer scientifically addresses breaking these habits. Today, we explore the neuroscience of habits, dopamine’s role, the absence of willpower in behavior change, and the importance of s