Arrest All Mimics: The Original Thinking And Creative Innovation Podcast

You can listen to both the highlights and full-length episode with Erin now!There's a lot of fear out there. Pitching. Testing. Neurotesting. Data power. Nobody wants to fail and so nobody succeeds in the way those big, juicy, swaggering advertising campaigns can when the right balance of idea, risk, and attention to detail is struck.Erin Riley is moving up from U.S. CEO of TBWA/Chiat/Day, one of the world's biggest advertising agencies, to Global CEO of TBWA and we sit down right after the news to discuss why she wants to fight for creativity, to break through the algorithmic flattening of culture, and cultivate working environments that encourage risk and bold ideas.Erin worked client side under advertising legend Sir John Hegarty (Episode 75 for John), before taking a series of promotions. We get into her background, why her parents' encouragement to find her voice and build her identity was crucial, and what a CEO must do in a company with over 11,000 employees, trading on creativity.https: