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Sinopse

In today’s episode, we cover what it means to change someone’s mind with Jonah Berger. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind. The art of persuading others goes back as far as humans have had ideas we wanted to convey to others, but what does it mean to change someone’s mind, how do we persuade people to change, and how can your understanding of persuasion save you from getting sold on bad ideas? What to Listen For Why are we as humans so resistant to changing our minds? What are the 5 roadblocks to change and how can we remove them so we and those around us can grow? What strategies can we use to get people to buy into an idea rather than trying to push the idea onto them? How can you ask the right questions to allow people to make better decisions? What can we do to create a catalyst for other people to change? Why is DropBox a great