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Why Every Business Needs a Great Newsletter with Amith Nagarajan: From the 2020 archive

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From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Amith is the founder of rasa.io - a company that makes it incredibly easy for any business to send a great newsletter. Rasa.io is a platform that is easy to use and automates the steps in creating a newsletter to allow anyone to send a fantastic newsletter on a frequent basis. In addition to making it easy, rasa.io uses AI to personalize the content for every reader automatically, which results in much better performance. Top 3 Value Bombs 1. The problem companies have today, no matter your brand, is that people forget you. It’s extremely easy in the world we live in today to be forgotten. 2. Curation is getting the best possible content together - not just about your product or your company - but also circles surrounding your topic. 3. Every business needs to be con