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"Habit is a cobweb at first and a cable at last." ~Chinese Proverb Let's say you have a habit of doing push-ups every morning. At what point does a habit cease to become a habit? Well, it turns out that psychologist, Clark C. Hull introduced something he labeled "habit strength" many years ago. As Martin puts it, his "formula" was a little eccentric, perhaps too complicated and Martin set out to reintroduce HabitStrength™ but make it much easier to apply and understand. Just like a muscle, habit is strengthened with consistency over time. By following the P.A.R.R. methodology anyone is able to increase their HabitStrength™ Plan. Act. Record. Reassess. P.A.R.R. is The Habit Factor's proprietary methodology to help anyone develop habits and increase their HabitStrength™. After each successive 28 day period (4 weeks) the participant, if they've registered 85% or better against their targets can "raise the bar." The fact is HABIT DEVELOPMENT demands three core elements/ ingredients... Knowledge, Skill (capacity t